AlleyIQ: Lab-Grade Bowling Analytics, From Firmware to Coaching App
As engineering partner to Alley Analytix, Ternary built AlleyIQ end to end — a compact motion sensor, its firmware, and the apps that turn raw IMU data into coaching insight.
- Industry
- Technology
- Engagement
- Platform build · Multi-quarter
- Duration
- 14 months
- Team
- 9 — eng, ML, design, ops
- Year
- 2025–2026
How we approached the work, what we built, and why it matters.
The challenge
Competitive bowlers and centers had no affordable way to capture precise, real-time data on how a ball actually moves — speed, spin, tilt, and the distinct phases of a throw. Existing systems were costly or imprecise.
Our approach
Ternary engineered the full stack as Alley Analytix's engineering partner: a compact sensor built on a Nordic nRF52840 with a high-rate IMU, custom firmware, and cross-platform applications that make the data usable for coaches and players.
What we built
The firmware runs an on-device motion pipeline — sensor fusion (Madgwick AHRS), drift correction, and phase detection that segments a throw into its natural stages — streaming telemetry over Bluetooth Low Energy.
A desktop application discovers devices, visualizes live telemetry, and records sessions through guided calibration and test protocols; a mobile app and a web analytics surface, backed by a managed cloud, bring sessions and insights to players and coaches.
Outcome
The sensor and desktop application are in active field use, reliably capturing multi-phase throw data in a portable format, with the mobile and web experiences extending that analysis to players and coaching workflows.
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