Turfly: A Sports-Facility Booking Marketplace
Ternary built Turfly, a sports-facility booking marketplace that gives players instant confirmation and gives turf operators utilization optimization, dynamic pricing, and real-time demand visibility—cutting booking time by 60% with 85% mobile adoption in 30 days.
The story
How we approached the work, what we built, and why it matters.
Overview
Turfly is a sports-facility booking marketplace that connects players seeking instant, confirmed bookings with turf operators who need to maximize utilization and revenue.
Ternary's role was to move the initiative from concept to a production marketplace—real-time availability, integrated payments, and dynamic pricing in a single platform built for Bangladesh's market conditions.
Client & Segment
A sports-facility marketplace serving two sides: players who need instant booking confirmation, and turf operators who require utilization optimization, dynamic pricing, and demand visibility.
Problem
Sports-facility booking in Bangladesh relied on fragmented manual processes, phone-based availability checks, and delayed confirmations.
Operators faced low utilization, revenue leakage from booking errors, and zero real-time demand visibility. The market needed instant confirmation, integrated payments across a fragmented payment landscape, and dynamic pricing that adjusts to demand patterns.
Solution
Ternary built the end-to-end platform: Flutter mobile apps for players, a React web portal for operators, and a FastAPI backend with AI-powered booking recommendations.
The platform includes smart search with ML-ranked results, real-time availability and one-tap booking, integrated multi-provider payments, dynamic pricing tied to demand, and real-time analytics dashboards for operators.
Impact
Turfly reduced booking time by 60% and achieved 95%+ policy compliance.
Mobile adoption reached 85% within 30 days, giving operators real-time spend and demand visibility, automated booking flows, and unified bookings, payments, and reconciliation.
Tech Stack
Flutter mobile apps, a React web portal, FastAPI backend services, PostgreSQL and Redis for data, and an ML recommendation engine for booking optimization.
AWS infrastructure with S3 storage, multi-provider payment integrations, and real-time analytics with Elasticsearch.
Why It Matters
AI and automation can transform operations while keeping operators in control.
Turfly aligns the player experience with operator economics, unlocking value from booking data, demand intelligence, and dynamic pricing as the marketplace scales.